Go Compare...my fist to your face

We've all seen it. We've all heard it. We all hate it. Why why why do the people at GoCompare think it's a good advertising campaign?! Yes, it's now a household name, and people of all ages know what the company is, but that's missing the point. You've also got to remember as well, that death (for example) is a household name, and generally we don't exactly like it. For an advertisement to be successful, it needs to have a memorable hook of some sort, but it also needs to be appropriate. It doesn't necessarily have to be relevant (just look at the Cadbury's gorilla advert, which has now made Phill Collins' 'In The Air Tonight' more popular by tenfold.), but it absolutely has to get on the right side of the potential customers - ie, don't fucking annoy everyone by centering your advertising campaign around a fat, Italian, wailing prick. This just so happens to be exactly what the people at GoCompare have done. Imbeciles. Clearly something's wrong with the hierarchy at that place, because it doesn't exactly take a genius to realise that you're going to irritate people with 'Gio Compario' - a man who must surely be the prime candidate for 'Fictional Twat of the Year'. A solid punch to face is definitely what that penis of a man, and every employee who works in the advertising department of GoCompare deserves.